How Strength Clinic Dundrum Tripled Revenue with LegitFit

100+ Members. €20K Monthly Revenue. Two Years with LegitFit.

Paul Taylor spent ten years building his coaching business inside a busy commercial gym, but a full diary of 1-to-1 clients eventually hit its ceiling. In May 2024, he opened his own space -  Strength Clinic Dundrum, a women's-only gym built around small group strength training. With LegitFit running the admin side from day one, the gym has gone from a 35-client startup to a thriving business in under two years.

Key Results

• Grew from 35 clients to over 100 in under two years
• Monthly recurring revenue increased from €7,000 to approximately €20,000
• Almost 2 years working with LegitFit (since May 2024)
• Moved from pay-as-you-go to a monthly membership model
• Automated payments and class bookings, eliminating manual admin
• Now operating at full capacity, with classes running 6 days a week

Building a Gym Focused on Quality and Community

Paul designed Strength Clinic Dundrum around a simple idea: small group training should feel as close to personal training as possible. Groups are capped at eight members, and Paul invested heavily in state-of-the-art equipment to back that up.

The atmosphere matters just as much as the programming. It's a women's-only environment where members get to know each other well, train hard, and have fun doing it.

"There's always plenty of laughter in the classes, along with all the heavy lifting. And they take a lot of pride and ownership in their training."

There's a strong emphasis on progressive overload - getting members stronger, fitter, and healthier over time - but delivered in a calm, constructive coaching style rather than a shouty one.

The Challenge: Outgrowing Pen-and-Paper Admin

Before opening his own gym, Paul managed everything - from bookings & payments to scheduling - with a diary and a pen. That was manageable with a small number of 1-to-1 clients.

"I knew then when I opened my new location and I wanted to start running a small group gym, that way of doing my admin just wasn't practical anymore."

What he needed from new software:

• Automated payment collection
• A simple booking and cancellation system for members
• Something easy to use for a self-described non-tech person

Why Strength Clinic Chose LegitFit

When researching gym software, two things came up again and again in customer reviews: how easy LegitFit was to use, and how good the customer service was. For Paul, that mattered - he avoids tech wherever possible - and his experience since signing up has matched the reputation.

"Everybody was saying how easy it was to use and how user friendly it was. So that was something that really appealed to me. The app is really easy to use and the customer service is genuinely exceptional."

Putting Admin on Autopilot

LegitFit has taken over the day-to-day tasks that used to eat into Paul's time. Payments are collected automatically, members book and cancel their own classes, and any request can be handled in a couple of clicks.

"I don't have to ask any of the members for payments at all. Just happens automatically through the app."

The app has also changed the member experience. Paul uploads training programmes directly, and members can view them, follow along, and track their own progress.

• Automatic payment collection - no manual chasing
• Self-service class booking and cancellation
• Training programmes built into the app for members to follow and track

"Being able to access their performance and their progress so easily through the app is something that they all find very inspiring."

A Platform That Continues to Grow With the Business

Beyond the day-to-day, LegitFit has changed how Paul runs the business itself. He's moved from a pay-as-you-go model to a proper membership structure, and he now tracks KPIs and monthly recurring revenue regularly - something he'd never paid attention to before.

"I have just become a much more professional business owner, and I'm much more in tune with the numbers."

Onboarding and ongoing support have been consistent throughout, with quick, helpful responses whenever questions come up.

"Whenever I have any issues or questions, I need to run by you guys, always responded to very, very quickly. And also, whenever I get a response, it's always super helpful."

Looking Ahead

With the timetable now full from morning to evening, including Saturdays, Strength Clinic Dundrum has reached full capacity - a problem Paul is happy to have. He's not sure exactly what comes next, but he's enjoying where the gym is right now.

"The growth over the last two years since working with LegitFit has been phenomenal. I love my space. I think the members here are very happy as well, and working with LegitFit has been a huge part in helping us grow here at the clinic."