How Dynamic Fitness Uses LegitFit to Power a Hybrid Gym Built on Community

3 Months In. 30%+ Monthly MRR Growth. One Platform Making It Simple.

Dynamic Fitness is a hybrid gym in the truest sense - not just in its training philosophy, but in how it was built. Co-founded by Matt and his long-time friend and business partner Philly, the gym opened its doors in November, combining functional strength, work capacity, and endurance under one roof. Three months in, they're growing month-on-month and have LegitFit running the operation from day one.

Key Results

• Opened November 2025
• 30%+ MRR growth recorded in January
• Officially registered as a Hyrox Training Club
• First Hyrox Simulation event completed successfully
• LegitFit in place from day one - zero legacy system migration required
• Branded member app live from launch - reinforcing gym identity from the start

A Gym Built Around Community, Not Just Training

Dynamic Fitness was founded on a friendship. Matt and Philly had coached together at another gym for years before Philly's redundancy from a corporate role became the push they needed to take the leap. Matt had always wanted to own a gym. The timing clicked, the right space came up and the dream became real.

The gym runs across three training pillars - functional strength, work capacity, and endurance - and caters to everyone from Hyrox competitors to people who just want to get fit. But the differentiator isn't the programming. It's the people.

"It's all about the community is everything like the way me and Philly are we attract that you know most of the time the right sort of people and that builds a community and that feeds into the gym so without the community the gym is nothing"

Community isn't a marketing word at Dynamic Fitness - it's the operating principle. Matt's coaching strength is his ability to read individuals, knowing how to push person A differently to person B. That human-first approach shapes everything about the gym floor experience.

The Challenge: Finding Software That Didn't Get in the Way

Before Dynamic Fitness, Matt had used gym management software at other facilities. The experience wasn't good. Systems were overcomplicated, onboarding new members was slow, and the margin for error was high - meaning admin pressure bled into coaching time.

"My knowledge of systems was that it be overly complicated and I have a system that's so user friendly I can literally sign a member up in seconds whereas previous systems would take more like 20 minutes sometimes longer than that and there's also a high chance you can set it up wrong"

When launching a new gym, the last thing two coaches-turned-owners needed was software that created more work. They needed something that just worked - fast to learn, fast to use, and reliable enough to get out of the way.

Why Dynamic Fitness Chose LegitFit

LegitFit came in early. Ryan and the team were on site, and Matt got hands-on with the platform before committing. What he found surprised him - in the best way!

"When you guys came in and I actually sat down and used your system I was blown away by how simple it was"

Simplicity was the deciding factor. For a gym owner whose strength is the floor - not the back office - having software that removed friction rather than added it wasn't a nice-to-have. It was essential. LegitFit delivered that from first use.

Signing Up Members in Seconds, Not Minutes

The practical impact of that simplicity shows up every day. Matt can onboard a new member in seconds. No complicated workflows, no risk of configuration errors, no admin anxiety. For a gym that opened in November - historically one of the quieter months for fitness - having clean systems in place meant the team could focus on bedding in operations and building relationships, not firefighting software issues. By the time January arrived, the foundation was solid.

"The fact that you guys are so user friendly is massive and it really takes away any anxiety or stress around signing out members"

The result is a gym that runs leaner and faster, with less time lost to admin and more energy directed where it counts - on the gym floor with members.

Dynamic Fitness went live with a branded member app from day one. The decision wasn't complicated. In a competitive fitness market, brand association matters. When a member opens their app every day to check their class schedule or book a session, Dynamic Fitness wants that interaction to reinforce their identity - not a generic platform.

"We wanted to have our logo! yeah and I think because we wanted people to associate the app they're using with the brand that they're training at essentially. This was important because brand is everything"

Matt is also looking ahead at how the app can do more - particularly around in-app performance tracking. Benchmark workouts, deadlift test results, push press maxes - currently logged in spreadsheets - are on the roadmap to move into LegitFit, giving members a single place to track their progress and giving coaches a cleaner picture of athlete development.

A Platform That Continues to Grow With the Business

Dynamic Fitness is still in its early months, but the growth trajectory is clear. What matters now is that the systems in place can scale alongside it - and that the team behind the platform stays responsive as needs evolve.

As features like in-app benchmark tracking come into focus, the expectation is that LegitFit grows with the gym - not just as a booking tool, but as a central hub for the full member experience.

"I just wanna build a thriving community that's I'd love to have an excess of 150 members and more and the biggest the goal is just to build a supportive community with an environment that feels like one fitness hub under the same roof"

The goal for Dynamic Fitness is straightforward: 

• 150+ members
• A thriving Hyrox community
• A gym that provides good incomes and a great place to train. 

Matt and Philly are a few months in and already moving in the right direction. With LegitFit handling the operational side, they're free to focus on what they actually built this for.

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