How FITNS Club Manchester Uses LegitFit to Power a Community-Led Gym

One Branded App. Monthly Recurring Revenue. Zero Spreadsheet Admin.

Neil launched the business while still serving in the military, spending the back end of his career training troops as a PTI at Catterick ITC. When that chapter ended, he took the leap and started running outdoor boot camps. From there he picked up space at the back of a social club, and it grew from there into FITNS Club, the Manchester gym it is today. As the business has grown, LegitFit has grown with it, giving Neil a single branded app to run bookings, timetables, and memberships without the admin that used to eat his week.

Key Results

• A fully branded app live on the App Store under the FITNS Club name
• A centralized timetable and booking system, replacing spreadsheets and manual sign-up lists
• Predictable monthly recurring revenue from memberships
• Real-time notifications every time a new member downloads the app
• Fast, responsive support, with replies from the tech team within hours

Building a Gym Rooted in Hard Work and Community

Neil built FITNS Club on a simple idea: come in, work hard, encourage each other, and have a laugh while you're doing it. That mix of graft and good humor is what he calls the gym's ethos, and it shows up everywhere from the boot camp roots to the way members talk to each other on the gym floor.

Community is the other pillar. Neil runs big community events once a month, and the gym recently pulled together a run club event where much of the Fitness Club community did a 5km loop together before heading to a local restaurant for coffee and drinks.

"We've created a friendly atmosphere and we're massive on community"

Ask Neil what he does best, and the answer comes without hesitation: Organization. He sees it as the difference between a gym that runs smoothly and one that doesn't.

"The one thing I do really well here is organization, I do believe organization is the key to running a good gym"

The Challenge: Running a Gym on Spreadsheets and Guesswork

Before LegitFit, that organization was held together with spreadsheets and a lot of manual checking. Neil was using Apple's Numbers app to track members and writing names down by hand. Every class meant messaging people individually to confirm they were actually coming, just so he'd know how many spaces to plan for.

"I used Numbers on Apple, I had to write everyone's names down on a spreadsheet and I had to double check messaging loads of people to make sure they're coming to class, how many numbers just so I can set up class for a specific amount of numbers"

That admin disappeared once LegitFit took over the booking process.

"Having LegitFit just erased all that admin for me and I can just look on, see how many numbers are coming on to class and then go from there"

Why FITNS Club Chose LegitFit

Neil first came across LegitFit as an ad, and did his own research into the platform before making the switch. What sealed it was how the app felt from a member's point of view. It looked polished, it was simple to download, and it gave Neil the option to put his own brand front and center.

"The app itself looks seamless, and it's easy for clients to download from the App Store, and I've gone with a branded app side, so they literally search FITNS Club in the App Store, and then from there they just download the app, create a profile, and then they can book on to any classes that they want on the timetable"

Creating a Premium, Trusted Experience with a Branded Gym App

Neil didn't just want an app. He wanted his app, carrying his logo and building his own brand, not a generic platform members had never heard of.

• A member searchesFITNS Club directly in the App Store
• They download it and create a profile in minutes
• From there, they can book straight onto any class on the timetable
• Neil gets notified the moment someone new downloads the app

That last part matters as much as the booking function itself. For Neil, a branded app builds instant trust with people who might otherwise hesitate to download an unfamiliar fitness app.

"I decided to go ahead with the branded app just so it's more for my personal brand, it makes it more elite if you like, people are more likely to download the app because it's got my logo on there rather than downloading it as an app that they don't know, they automatically trust a branded app a lot more"

A Platform That Continues to Grow With the Business

Beyond the app itself, Neil points to the LegitFit relationship as one of the reasons the switch has stuck. Support has been quick whenever something's come up, and the platform gives him visibility over the health of the business at a glance.

"The process has been seamless, it's just easier, if I have any dramas with the app I can just email the tech guys, they get back to me within hours, and I've got a really good relationship with legit fit"

That visibility runs both ways. LegitFit's monthly recurring revenue reporting dashboard means Neil always knows what's coming in, and he can log into the back end to see bookings, downloads, and income at any point.

"LegitFit works well for me as it's monthly recurring with the memberships, so I know each month how much money I'm getting, how much income is coming in per month, and also I can see when people download the app, I get notified straight away"

Neil isn't chasing multiple locations. His plan is one bigger space, built off the back of the steady, word-of-mouth growth LegitFit has helped power, with the predictable monthly income giving him the confidence to cover the bigger overheads that come with it.

"I believe LegitFit could help me grow significantly and help me get to the numbers I need to then make that stepping stone into a bigger space and bigger unit, and having that monthly recurring revenue coming in just so I know all the overheads and bigger costs will be covered"

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