How Jen Feighery Personal Training Uses LegitFit to Power a Fully Private, One-to-One Studio

One Trainer. 30% Revenue Growth. One Platform Running It All.

Jen Feighery Personal Training is a private, one-to-one personal training studio based in Dundrum. The business was born out of necessity in 2020 - before the pandemic, Jen trained clients in their own homes, but when the world changed overnight, she had to adapt fast, and the studio was the result. As the business grew beyond one person juggling a diary and chasing cancellations, LegitFit stepped in to handle the admin so Jen could stay focused on the training itself.

Key Results

• Founded in 2020, adapting quickly from home-based training to a dedicated studio
• 30% increase in revenue since implementing LegitFit
• Fully automated cancellation and rescheduling policies
• Simplified client onboarding, saving significant admin time with every new sign-up
• Training programs now uploaded and delivered directly through the app
• Planning a second, class-based group training studio for late 2027/early 2028 with LegitFit already locked in for the expansion

A Studio Built Around Total Privacy and Lifestyle Change

The studio's ethos is simple: move your body, free your mind. Jen built her approach around four pillars - exercise, nutrition, stress management, and sleep - because sustainable, long-lasting change rarely comes from exercise alone.

That philosophy is matched by how the space itself runs. It's fully private - one client, one trainer, at a time - creating an environment where people can genuinely relax into their session rather than perform for a room.

"I think the one thing we do really well is we help people to transform their entire lifestyle. It's not just the fitness element. Our goal is to have people leaving the studio not only feeling physically strong and well, but also feeling like they've cleared their mind, that they've managed to have an opportunity to de-stress."

The Challenge: Running the Business Without Losing the Personal Touch

As the studio grew, the admin side became harder to manage on top of actual coaching. Jen was constantly switching between running the business and delivering deeply personal, one-to-one sessions - and that balance was hard to strike with manual systems.

"The main challenge again was just implementing policies because I work very personally with people. It was hard to keep switching over from the business house to the personal training house."

Cancellations and rescheduling, in particular, needed a system that could run itself - without Jen having to manage every change by hand.

Why Jen Feighery Personal Training Chose LegitFit

LegitFit answered a specific problem: staying on top of admin as the business scaled past what one person could manage manually.

"I chose LegitFit because as the business started to grow, I started to find it a little bit difficult to stay on top of the administration end of things. So LegitFit was the answer to my problem that I had."

Ease of use sealed the decision. Jen doesn't consider herself especially tech-savvy, so a platform that felt intuitive - for her and for her clients - mattered more than a long feature list.

"The thing that excited me about LegitFit was how user friendly it was. I'm not the most tech savvy person, so I was always a little bit apprehensive about taking on board an app and approaching the business from a technological perspective."

Automating Bookings, Cancellations, and Client Programming

Day to day, LegitFit now runs the parts of the business that used to eat into Jen's time and headspace. Cancellation and rescheduling policies happen automatically, and clients can see her diary and manage their own bookings - which has made them noticeably more consistent with their training.

"LegitFit allowed me to implement these policies very easily so that cancellation policies were automated, rescheduling was automated, and it also gave clients the opportunity to do everything themselves. They could see my diary in advance, and they were able to be more consistent with their training and scheduling as well."

The app has also become a new revenue channel in its own right:

• Automated cancellation and rescheduling policies, with no manual chasing
• Clients can view Jen's diary in advance and book independently
• Training programs uploaded directly to the app for clients training outside the studio
• A simple, self-serve setup process for every new client

"I've also been adding new services. So for instance, I've implemented the training programs into the app as well. So clients who want to do training outside of the gym, it's very, very simple to upload the programming that they need to do outside of the sessions here. And that has been an add-on to the business as well, which in turn has increased revenue here at the studio."

A Platform That Continues to Grow With the Business

The numbers speak for themselves: revenue is up 30% since adopting LegitFit, driven largely by more consistent clients and less time lost to admin. Onboarding new clients has also gotten dramatically simpler - a straightforward setup process rather than a manual one.

"So we have onboarded more times and the onboarding is a lot more simplified as well for both the clients and for myself. And I've saved myself a lot of time when new clients come through the door because it's very, very straightforward to just set them up as a user on the app, and then they can do everything that they need to do on their end."

That combination - automation plus simplicity - is what lets a solo-run studio scale its revenue without adding admin headcount.

Looking ahead, Jen is planning her next move: a class-based group training studio, slated for late 2027 or early 2028. It's a different model entirely - more bookings, more scheduling complexity - but LegitFit is already part of the plan.

"The plan in late 2027 or early 2028 is to expand the business and to open a class based group training studio. And with that will come a lot more bookings, a lot more class scheduling. And I will 100% be taking LegitFit on board that new business as well."

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