1,300% increase in client numbers for Anasa Pilates
Driven by their shared passion for reformer pilates and helping others, Margarita and George founded Anasa Pilates. Their primary aim was to cultivate a supportive and inclusive community studio where individuals of all ages, ranging from children to seniors, could feel secure and invigorated. Anasa Pilates makes sure everyone feels at home in their fun, lively classes. This strong community vibe has really helped them grow and thrive.
“Everyone makes an effort to include the new members. That sense of belonging is what we’re most proud of.”
The Challenge:
Before launching their own studio, Margarita taught in various studios and had tried several different pilates software systems. The problem? Most were clunky and hard for clients to use.
“We knew exactly what we didn’t want from the software.”
The Solution:
When searching for the right platform for their new studio, LegitFit stood out for its clean design and seamless client experience.
“I was drawn to LegitFit because of its simple client interface - it made things very easy for our clients.”
Once Anasa Pilates went live with LegitFit, they started receiving consistent feedback from clients praising how easy it was to book classes, manage memberships, and navigate the system. That usability was a key driver in their decision.
Since joining LegitFit, Anasa Pilates has grown from 100 clients to over 900 active clients, a number they directly attribute to the smooth and intuitive experience offered by the LegitFit Branded App.
“We wanted to create a strong brand and make it easy for new clients to find us. They really love it.”
They’ve also seen over 1000% increase in their monthly recurring revenue as more new clients discover them organically, driven by their branded app.
What’s Next:
Looking ahead, Margarita and George are focused on growing their team and slowly expanding into new locations. The foundation of their growth - community, simplicity and standout branding - remains unchanged.
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