Top creators and influencers for fitness professionals to follow

We recently surveyed our valued customers to discover more about their likes and dislikes. One of the topics covered was to identify the most influential figures in the fitness industry - spoiler alert: we did! Here are the top-voted creators and influencers that our customers enjoy following and gaining insights from to support their business growth journey. Based on the results from our customer base filled with gym and studio owners and managers, coaches and personal trainers. Get ready to hit the following button! 

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The Professional Fitness Coach Association (PFCA)

The PFCA has a full innovative and interactive learning programme with a tiered approach to professional coaching development. These guys are the real deal when it comes to providing top-notch development pathways for fitness trainers and coaches either through their programmes or social media. Designed by Coach Jenz Robinson and by the ex-professional rugby player, Ollie Marchon, who also have so many other amazing projects like the Without Limits Podcast, the Gym Owner Network (below) and the Marchon, all surrounding the fitness and entrepreneurship worlds. With years of experience under their belts, the PFCA has helped countless fitness coaches achieve their goals and make their businesses thrive. 

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Gym Owner Network

Are you ready to become a high-performing gym owner? The Gym Owner Network is here for the rescue! Developed by minds at the PFCA, their goal is to help gym owners increase profitability, build high-performing teams and perfect their coaching product through expert guidance and accountability. On their Instagram, they share daily posts and videos with tips to support you in every step of your business journey. 

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The High Performance Podcast

Jake Humphrey (television host) and Damian Hughes (international speaker and author) invite industry leaders to connect, inspire and discuss the most varied topic - but elite level! With over 200 episodes and guests over the last 4 years, the High Performance Podcast gives you insights from some of the world’s most successful people. Really! Some of the names we're talking about are Fernando Alonso, Eddie Howe, Gordon Ramsay, Jordan Henderson, and the list goes on. They also have a space for exploration, discovery and community with their book club and they even have their own book that came out last December: How to Change Your Life is about how the highest-performing people changed their lives - and how you can change yours.

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Fitness Marketing Agency (FMA)

The Fitness Marketing Agency guides businesses in the fitness market that want to have a huge impact with very different marketing approaches that generate hyper-responsive buyers. The FMA also produces a podcast launched in June 2023, designed to show gym and studio owners, coaches and personal trainers the best way to market, operate and grow their fitness businesses. They pull back the curtain and show you real-time strategies and insights into what’s working right now within the fitness industry as they interview CEOs, entrepreneurs and the most influential fitness and business experts. 

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Modern Wisdom Podcast

Chris Williamson - a podcaster, YouTuber, writer, club promoter, and as he likes to say, aspiring trophy husband - had the idea to navigate with him through a broad spectrum of topics while getting guidance and insights from the most interesting people out there. The podcast already has had over 200m downloads, counting with 3 episodes a week, over 600+ episodes including hundreds of NYT Best Selling Authors. If you like written content as well, every Monday Chris shares insights about life, 3 new things he learned and a new productivity hack in his 3-Minute Monday free newsletter.

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Joe DeFranco

Does the name Joe DeFranco ring a bell? What about DeFranco's gym? Many industry leaders credit world-renowned strength & conditioning coach, Joe DeFranco, for the paradigm shift we’re seeing in sports performance facilities today, revolutionising the garage and warehouse-like gyms. Joe also hosts the Industrial Strength Show – a top-ranked weekly podcast dedicated to training for peak performance, longevity, mindset, and living your passion, while also helping businesses. Joe understands that most gym owners are overworked, one step from burning out, so he co-created the Iron Business Blueprint programme with former firefighter and now entrepreneur & gym owner, Chris Tutela, to help professionals grow their gyms and make more money.

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Our recent survey unveiled the most influential figures in the fitness industry, greatly valued by our community of gym owners, coaches, and trainers. The Professional Fitness Coach Association (PFCA) stands out, offering an innovative learning program and impactful projects like the Gym Owner Network. The High Performance Podcast, Fitness Marketing Agency (FMA), Modern Wisdom Podcast, and Joe DeFranco also play pivotal roles in shaping industry perspectives. By following these influencers, our community is well-equipped to navigate challenges, optimise business strategies, and achieve lasting success in the dynamic fitness landscape. Here's to the continued growth and prosperity of our fitness community.

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