Immortal MMA doubles monthly revenue with LegitFit

When the pandemic forced martial arts coach Reese to close his gym in 2020, it could have marked the end of his dream. Instead, with resilience he launched Immortal MMA, a full-time martial arts gym dedicated to making high-quality training accessible to everyone. 

From day one, Immortal MMA focused on creating a friendly, welcoming environment where members support one another, whether they’re beginners or competitive fighters. The team’s structured approach to programming ensures every class is fun, challenging, and designed for real development

“The ethos here is martial arts for everybody but without watering it down. We want to help everyone get better while keeping that high standard of training.”

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The Challenge: 

Before switching to LegitFit, Reese was using a different booking and payments platform, one that made running the business harder, not easier. He also found that trying to connect with the support team was slow and frustrating, often leaving problems unresolved for weeks at a time.

“Payments were all over the place. Sometimes people would come in and not pay, and I had no idea. I couldn’t tell which classes were busy or quiet, and I’d even turn up to an empty gym. It just wasn’t sustainable.”

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The Solution:

When a local gym owner recommended LegitFit, Reese was immediately impressed by the all-in-one functionality.

“Having everything in one place - memberships, payments, bookings, email communication - gave me full accountability over my business. Since switching, I’ve never looked back.”

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Since joining LegitFit, Immortal MMA has seen over a 100% increase in monthly revenue and has been able to expand its team. The platform’s clear reporting and class insights also help Reese make smarter decisions about scheduling and capacity - ensuring the gym runs efficiently every day.

“We’ve over doubled our monthly revenue and brought on a full team of staff. LegitFit has freed up my time so I can focus more on the business itself.”

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What’s Next?

With Immortal MMA thriving, Reese is already thinking about expanding into a bigger facility and opening up a new location. This was possible because LegitFit helped in providing a monthly overview of the business's logistical performance and key metrics. 

“My goal is to maximise what we can do here, then open a bigger facility or even a second location. LegitFit will be key in helping manage that growth.”

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