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IronWorx client numbers grew by 500%

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Ethos & Community

IronWorx Gym was born out of a desire to do things differently. Siobhan, who was previously working in a commercial gym, wanted to offer her clients something more personal - an inclusive, community-driven space that felt welcoming to all.

“There’s a family spirit in here and there’s a lot of fun going on. When people come in the door, they realise this is what they were looking for.”

With a strong background in powerlifting, Siobhan now coaches 27 competitive lifters, including athletes training for the world championships and their own local event, the Summer Slam. But IronWorx is more than just a strength gym - it offers fitness classes for adults and kids, catering to a diverse mix of people at every level. The core goal is to create an environment where everyone feels like they belong. It’s about building a strong community and making it a safe, supportive place to train. 

The Challenge:

Five years ago, managing the gym was becoming increasingly difficult. Classes were tracked using pen and paper, and handling cash was messy and inefficient. Around that time, Siobhan was approached by several gym management software providers but LegitFit stood out immediately.

“They just put me at ease straight away. I just felt comfortable with them, and that's really important for me.”

The Solution:

LegitFit brought simplicity, structure, and scalability. The online booking system streamlined daily tasks and the transition to digital payments resolved persistent cash flow issues. Since switching to LegitFit, IronWorx has seen a 500% increase in clients - growing from 25 to 120 members over five years. And the growth has been entirely organic.

“It helped take a lot of the stress of the everyday admin away. It just made life so much easier. LegitFit really helped with that process.”

What’s Next?

The focus for Siobhan now is to maintain their upward trajectory and grow their signature powerlifting event, Summer Slam. She’s also excited to explore LegitFit’s new features to help further streamline operations and support continued growth.

“I highly recommend LegitFit and love working with them.”

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403%
Increase in clients
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27%
Increase in attendance
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*Data from customer visits in 2023 & 2024.