400% increase in bookings for Unique U

The Unique U Philosophy

Eleven years ago, Unique U Fitness started as a small garage studio. Since then, it's evolved into a powerhouse of group personal training, built around three core values: Coaching, Commitment and Community.

“Everything - from our programming to our culture - is driven by those three pillars.”

At Unique U, the quality of the training sessions is priority number one. The team believes coaching is the core product and that clients should always feel like they’re getting top-tier value for their money.

Community plays a massive role in helping clients make fitness a long-term part of their lives. Whether it's hiking together, competing in HYROX events or simply socialising after class, the gym creates space for meaningful connection.

And finally, commitment - the driving force behind long-term change and this philosophy is felt throughout the gym.

“Commitment is what you need, and consistency. We try to drive that as much as possible. You know you're going to come in and get pushed, but you're also going to leave here feeling accomplished.”

The Challenge:

As the business grew, their previous booking and management software simply couldn’t keep up.

“It was too clunky. We had to jump through hoops just to make small changes.”

CJ came across LegitFit at a Gym Owners Network event and was instantly intrigued by the simplicity of the system.

The Solution:

From the very first demo, LegitFit stood out for its sleek user experience and ease of use.

“It’s so simple and effective. App. Book. Done. This could work!”

Beyond just booking, LegitFit offered a better fit for the business’s growth goals. The team appreciated the fast-paced development, new features, and how easy it was to adapt the platform to their evolving needs. There were 2 stand-out features from LegitFit that really excited CJ on the demo:

• Priority Bookings - Gives members a better experience and helps manage high-demand sessions.
• Drag & Drop Timetable - Makes organising the calendar quick and hassle-free.

Since switching to LegitFit, Unique U Fitness has hit their highest-ever client numbers, 400% increase in bookings and over 1000% increase in revenue. Streamlining front-of-house operations has also freed up time and contributed directly to revenue growth.

What’s Next?

The goal is clear: expand into a larger facility and break the 200-member mark. With LegitFit, they’re confident they have the tools to get there.

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