Tanya Loxham discovered the transformative power of pilates during her physiotherapy following a serious car accident twenty years ago, a time when pilates was not widely recognised. This personal rehabilitation journey ignited a passion that led her to establish Pilates North West.
Tanay’s philosophy is simple: Pilates should be available to everyone and it should work. She emphasizes a focus on restoring natural movement patterns through proper instruction.
“It’s a rehab system that helps people return to their natural movement patterns. Making the body work as it was designed to work.”
Together with her husband, Tom, Tanya has built a facility where the approach is holistic, and the environment is welcoming and attentive. This dedication has fostered a deeply loyal community, with some clients remaining since her very first class. Her studio caters to a broad mix of clients, whether they come for recovery, health reasons or simply to stay active and mobile. Pilates North West distinguishes itself through intuitive connection and organic support for both clients and teachers, extending beyond the physical aspects of training”
The Challenge:
Before using LegitFit, Pilates North West relied on paper registers to manage bookings for over 500 clients across 10-week sessions. Every 10 weeks meant a fresh round of scheduling, text messages and phone calls.
“We were spending as much time on the phone rescheduling or onboarding new clients as we were actually teaching. It wasn’t sustainable.”
The Solution:
After trying and talking to many management software providers, LegitFit was the first platform that seamlessly fit into their existing workflow and culture. Tanya highlights the ease of adoption: “What really appealed to us is that you’re friendly and helpful - just like us. You get the community vibe. You’re like we are.”
The results speak for themselves:
- 35% growth in just 20 weeks
- Client base increased from 500 to 750
- New clients can book in without a single phone call
“The best part? It’s hands-off. I don’t have to worry about anything. LegitFit allows us to grow without needing to speak to every new client before they arrive.”
What’s Next?
With over three decades in the industry, Tanya's current focus is on sustainable scaling. Pilates North West has recently expanded with a third studio and the introduction of physiotherapy services. Their next priorities include hiring additional instructors and consolidating their growth.
Tanya’s advice to fellow studio owners:
“Get an app now. Make the business fit the app - not the other way around.”
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