Four years ago, Tribe Gym began as a one-to-one personal training business under the name TR Fitness. But everything changed after COVID. Rory's business partner stepped away, leaving him with a full roster of clients and little time to think about the future. Embracing the Small Group Personal Training (SGPT) model, Rory made a pivotal shift in both the business's operations and underlying philosophy, rebranding it as Tribe.
“The name ‘Tribe’ came from that transition. It was the evolution from TR Fitness into something community-led and impact-driven.”
Their mission is to reach more people, foster long-term results and create a space where fitness feels fun, inclusive and sustainable. At Tribe, fitness isn’t just a phase - it’s a lifelong commitment. The goal is to make it enjoyable and accessible so clients stick with it. Even with the move to a group model, the team has kept a personal touch. Every member feels looked after like they are part of the Tribe family.
The Challenge:
As Tribe grew, the cracks in the admin process began to show. There was no seamless way for clients to log workouts, track progress or set goals in one place. Managing everything across multiple platforms meant more paperwork, more messaging and more stress. They needed something that was sleek, simple to use and client-friendly.
The Solution:
LegitFit stood out for one major reason: it had built-in programming functionality.
“There was nothing else out there that let our clients log their data, track improvements and stay accountable - all within the same app.”
Retention also became easier. With clients tracking their own progress - even while on holiday - it helped reinforce motivation and consistency.
Since joining LegitFit, Tribe Gym has seen:
- 28% increase in bookings
- 58% increase in client numbers
- 75% increase in revenue
More people are downloading the app, and leads are coming in organically thanks to a smoother, more modern experience. Like many successful gym owners, Rory understands the value of good branding, in helping to signify the ethos of his business and its community. This made LegitFit's branded app add-on a must-have. The sleek design and custom branding sealed the deal, giving Tribe a tool that worked as well as it looked. In an industry built around looking good and feeling good, Tribe’s branded app helped elevate the gym’s professional presence.
“The branded app brought our vision to life and gave us a higher status in the eyes of our customers.”
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