Brad Byrne

How to engage with your customers online

As a gym owner, engaging with your customers online is an important part of building a loyal customer base. With the rise of social media and other digital channels, there are more opportunities than ever to connect with your customers and keep them engaged with your brand. In this blog, we will explore some of the best ways to engage with your customers online as a gym owner, and provide tips and resources to help you get started.

Social media

Social media is one of the most popular and effective ways to engage with your customers online. Platforms such as Facebook, Instagram, Twitter, and TikTok can help you reach a wider audience and build a strong online community around your brand. Here are some tips for using social media to engage with your customers:

  • Post regularly: Consistent posting is key to keeping your followers engaged. Try to post at least once a day, but avoid posting too frequently or your followers may become overwhelmed.

  • Use high-quality visuals: Visuals are an important part of social media. Use high-quality photos and videos to showcase your gym and its offerings, as well as to highlight your customers' successes and progress.

  • Respond to comments and messages: Engage with your customers by responding to their comments and messages in a timely manner. This shows that you value their input and are committed to providing excellent customer service.

  • Run contests and promotions: Contests and promotions are a great way to incentivize engagement and reward your followers. For example, you could run a challenge that encourages your followers to share their fitness goals or progress photos and offer a prize for the most inspiring submission.

Email marketing

Email marketing is another effective way to engage with your customers online. By sending regular newsletters and updates, you can keep your customers informed about upcoming events, new classes or equipment, and other important news. Here are some tips for using email marketing to engage with your customers:

  • Build your email list: Start by collecting email addresses from your customers and website visitors. Offer a free trial or exclusive content in exchange for signing up.

  • Segment your list: Segment your email list based on factors such as location, interests, and fitness goals. This allows you to send more targeted and personalized emails that are more likely to be read and acted upon.

  • Use eye-catching subject lines: Your subject line is the first thing your customers will see, so make sure it is attention-grabbing and relevant to the content of your email. Try using a tool like CoSchedule Headline Analyzer

  • Provide valuable content: Your email content should be informative and valuable to your customers. Include tips and advice on fitness and nutrition, highlight success stories from your gym, and offer exclusive promotions or discounts.

Live streaming

Live streaming is a great way to engage with your customers in real-time and can help you build a sense of community among your followers. Here are some tips for using live streaming to engage with your customers:

  • Plan ahead: Plan your live stream in advance, and promote it on your social media channels, and email list or cut out the hassle of multiple platforms and send a broadcast message. This will help build anticipation and ensure that your customers are available to watch.

  • Keep it interactive: Encourage your viewers to participate by asking for questions and feedback. This helps build a sense of community and engagement.

  • Provide valuable content: Like your email content, your live stream should be informative and valuable to your customers. Consider hosting a Q&A session, offering workout tips and advice, or showcasing new equipment or classes.

  • Set guidelines and moderation: Make sure to set guidelines for appropriate behaviour and moderation to ensure a positive and constructive environment.

Build a website 

Ensuring that you have a robust website can be one of if not the single most important online assets you can possess. It allows you to funnel all of your customers to one place and convert them. This concept is so important that we have written a separate blog to go over everything you need to know

Engaging with your customers online is a crucial part of building a strong and loyal customer base for your gym. By utilizing social media, email marketing, live streaming, and online forums and groups, you can connect with your customers on multiple channels and provide valuable content and community support. 

With the help of the resources and tips provided above, you can take your online customer engagement efforts to the next level and achieve even greater success for your gym.  If you like what you see and want to see more you can sign up for more updates or if you are interested in finding out more about LegitFit you can book a chat with one of our product specialists today!