Brad Byrne

How to build a website to grow your fitness business

In 2022, the Health & Fitness industry projects an annual revenue growth rate of 8.10%, with in-app purchase revenue reaching US$2.58b. Impressive numbers, right? We were so impressed that we've developed a brand-new website builder solution to help you grow your fitness business.

Whether that means turning your website into a lead management system, setting up an online shop to establish another revenue stream or simply ensuring you have a handle on the analytics so you can know more about your customer. Welcome to Sites.

Here we'll share some useful information on how to build a lead generating website to expand your fitness business.

Getting ready to grow your fitness business

First things first - create a new Sites account for your fitness and wellness business. Now, here are the four simple steps to set up your website.

Define your branding elements

The first (and perhaps most important) step is making sure you have a suite of colours, fonts and images defined to represent your brand. These elements create a unique look and feel to your brand and a familiar face for your customers. Remember, consistency is key, and this applies to business cards, websites, social media and any other material representing your brand.

The good part is that you may have done this exercise already, if that's your case, you can skip to the next step. If you need a hand finding the right image to represent your brand, there are dozens of copyright-free websites you can use to source great quality images. Here are our favourites: Unsplash, Pexels and Shutterstock.

Secure your business domain

Securing a domain means selecting your website address name, the one that appears on the URL bar. For example, our domain is Just like addresses, domains are unique locators, and maybe another company has already registered with a domain that is also suitable for you. That's why you should secure your domain as soon as possible. You can create a custom domain, or to make it easier, with Sites you get a list of recommended suitable domains available for your fitness business. It's that simple!

top view of an exercise grey mat half rolled up with these items on top: pink weights, light grey shoes and a white tablet with Sites page displaying on screen.

Build a revenue generator website

Here's where things may get a bit unnerving for some, but don't worry, there's no prior knowledge or training required! Also, at this point, you will meet with a Sites Expert to answer all your questions and get your website up and running. You'll also get useful tips and tricks to make your website stand out from the competition. We have worked hard to make Sites extremely user friendly, so you have the power to make any changes you want autonomously, any time, anywhere.

Improve your website with add-ons

Now it's the time to enhance your new website even further. As the name suggests, with add-ons you can use third-party apps to add functionality to your website. Make the most of it by adding unique elements specific to your fitness and wellness business. For example, if you run a hiking club, you can integrate an events management add-on to your website. With this integration, you make the online experience much easier and smoother for your clients - while saving you time by removing all the back and forth messaging with them.

>>> Learn more add-ons and other features available on Sites.

Get your fitness business found

From your Sites dashboard, you can set up and run digital marketing campaigns to reach new potential clients and email marketing campaigns to your existing mailing lists. You can also set up a bot webchat to guide users through your website or to answer FAQs about your fitness services when you're off the clock. There and many (many!) more options available to boost your online presence, get more clients and grow your business with Sites.

Growing your fitness business with Sites

Bring in new clients

You already know that with Sites you can target potential new customers by running digital marketing campaigns directly from your dashboard. These campaigns can be very useful to tap into new regions or markets. For example, if you're now offering online personal training sessions, you can expand your promotion beyond your local areas.

Sites also integrates with Google Tag Manager, giving you access to a wide range of website data to support your marketing decisions around investment and target group performances.

a home living room with a white woman, sitting down on a purple yoga mat, wearing workout clothes, holding a bottle of water and reaching for her laptop.

Bring back "old" clients

Did you know the most cost-effective marketing strategies are focused on retention? Yes, retaining current and loyal clients and "resurrecting" the ones that used to be regulars at some stage. With Sites, you can run email marketing campaigns to support your goals. Some of the various topics you can explore are referral program invite, nutritional tips, events calendar, discount codes or simply a reminder with a link to your live booking page on Sites.

Boost your sales efficiency

We understand the difficulty of running a business efficiently, hence why Sites has an in-build lead management system. To ensure all the marketing leads you generated can be managed directly on Sites, with no need for external systems. With Sites, you can be as efficient as possible with your sales efforts, making the most of your time.

Create relevant content

When generating marketing leads through content, one thing stands out: you have to be seen by the right eyes at the right time. Producing engaging and relevant content for your fitness and wellness business can be challenging and time-consuming, but we're all about making your life easier! With Sites, you can manage all your content directly from the dashboard, no matter the content type. Top tip: share your content on social media and via email to boost your website traffic.

>>> Download our new digital marketing toolkit and learn how to maximise your fitness content online.

Website tools we love

Are you considering which tools to add to your website? Here are our top three options we can't live without, with options to help you analyse and style your business better.

Google Analytics

Launched back in 2005, Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It will provide you with a comprehensive view of your website data. Allowing you to make informed strategic decisions based on users' behaviour on your website.

>>> Check out our beginner’s Guide to SEO for Gym Owners.

Google Tag Manager

Set up in 2012, Google Tag Manager is a tag management system that includes the same functionality as global site tags and lets you configure and instantly deploy tags on your website or mobile app from an easy to use web-based user interface. Top tip: Google Tag Manager integrates directly with Sites.


Meet this an Australian graphic design platform used to create social media graphics, presentations, posters, documents and other visual content. Canva includes 100s of free design templates for the most various materials. The platform is quite easy to use, and you don't need to be an experienced designer to produce professional-looking pieces.


There are many ways for wellness and fitness businesses to take advantage of their online presence. Building a modern, innovative and revenue-generating website is one of them. Creating a new website from scratch may sound like an out of this world task for some, but we worked hard to develop an extremely user-friendly platform. Plus, you get all the help you need from the Sites Experts to stand out from the competition - and there is no previous technical knowledge or experience required.

Get ready to generate new leads, boost profits, become more efficient and ultimately save time and money with Sites. Book a free demo consultation to learn more about how to build a website to grow your fitness business.