Brad Byrne

Your All-In-One Social Media Guide for Gym & Studio Owners

In this blog, we will take you through a workflow including some tools you can use to create a bank of social media content for your fitness or wellness business. We have broken it down into four easy-to-follow steps to ensure your social media is consistent and to make sure you will never run out of content. 

1- Create A Content Calendar  

The first step in making sure your social media presence is consistent is developing a content calendar. To do this you first list out several categories of content that you wish to post under, how often per week you wish to post under each category and how many weeks you wish to post for. The benefit of doing this at the start is once all of your content is planned at the same time it will ensure it all follows the same design structure and looks consistent. This avoiding a messy, unorganised looking online presence.  Hubspot provides a fantastic template to get you started if you are unsure of how to structure your calendar. If you still need some ideas some potential categories of content include:

  1. Evergreen posts: Pieces of content that can be used at any time of the year, particularly useful if you have a blank space in your calendar you need to fill. 
  2. Promotions: Have a list of several on-demand promotion posts ready that you can pull on if you have a slump in customer buying. 
  3. Interest-Based Content: Find something that you love to talk about (That is connected to your business) and develop out a series looking at each individual element. For example, you may choose to look at the most popular brands in the fitness industry and do a post on each one of them. 
  4. Staff Profiles: It is always a good idea to show off your staff. It helps customers get to know who you are and who will be taking care of them. 

2- Choose Your Templates 

The best way to build up a bank of content is to select one of the above categories (Or come up with your own) and build one template for each that you can use for each post by changing around the content. Canva is a fantastic way to start off, it has thousands of ready to use templates that you can access for free. You can make use of tools such as Unsplash & Pexels to get copyright-free images for your posts. As well as the Hubspot blog idea generator if you are having trouble coming up with ideas. By working with templates you don’t have to design dozens of unique social media posts instead, you can design 6/7 and have content for weeks to come. You can make a series out of each template and have your followers tuning in each week to see what’s next in the series. 

3-Build Out A Bank Of Content 

This is the most important & time-consuming part of the whole process. It involves selecting each template you have made and developing out a set number of posts as well as scheduling them for posting on your social media.  Some tips to make this process easier can be to only work on one template at a time and try to get at least one month ahead of yourself on posts. You can choose to do this once every X amount of weeks or to make a weeks worth of content every week and push it to the back of the queue. This means that if you have a particularly busy week and cant make social content you still have several weeks worth to fall back on. 

4- Schedule & Post Content 

There are many different ways to schedule content is a platform you can integrate with your social media to post the content automatically for you. Canva and Hubspot also have their own version of this as well as Hootsuite. One thing to keep in mind is that you still have to write the caption for each individual post as well as schedule them to be posted. This can be a particularly time-consuming task so best to block out a chunk of time. Once you have this last step done you now have several weeks worth of social media content for your business automatically going out on a daily basis. 

Posting regularly has a wide range of benefits such as increasing your businesses exposure, attracting new clients, keeping current customers engaged. It is a must for modern businesses, this guide has given you all of the tools you need to get started. If you have any questions feel free to get in contact with us at We are happy to help.