Yoga has become increasingly popular over the past few decades and with that, the demand for yoga studios has also grown. The accessibility of this craft has made it attractive to many new beginners with it serving as a safe peaceful haven away from the stresses of modern life. The market certainly agrees with multiple reports valuing the US yoga market at £12bn and the UK at £908m as of year-end 2022.
While starting a yoga studio can be a daunting task, it's certainly achievable with the right plan, resources and mindset. In this blog post, we'll take a look at 8 essential steps to open a yoga studio, both offline and online. Whether you're new to the yoga industry or have been teaching for years, these steps will help you navigate the process of starting a studio with ease and confidence.
Define your vision
The first step in starting a yoga studio is to define your vision and create a business plan. Your vision should encompass your goals, values, and overall mission for your studio. Take some time to reflect on what you want to achieve with your studio, such as providing a safe space for students to practice yoga or offering specialized classes for specific populations.
Once you have a clear vision in mind, it's time to create a business plan. Your business plan should outline your studio's financial projections, marketing strategies, and organizational structure. It's also essential to research the yoga industry in your area and evaluate the competition to understand the demand for your studio and how you can differentiate yourself.
Choose a location
Choosing the right location for your yoga studio is crucial to its success. Look for a location that's easily accessible, has ample parking, and can support the needs of your customers. You may also want to consider a location that's visible from the road and has natural light, as these factors can attract potential students.
Consider the size of the space you'll need for your studio, including a reception area, changing rooms, and a yoga room. You'll also want to factor in the cost of rent and any renovation or construction costs to get the space ready for your studio.
Create a marketing plan
Marketing is key to attracting new students and building a community around your studio. Start by creating a website or social media page for your studio that will include information on your classes, instructors, and pricing. You only get one chance to make a great first impression and having a website is key for success in today’s digital age. If you’re interested to learn more about building a strong social media following, check out our all-in-one social media guide!
Hire qualified instructors
Your yoga instructors are the heart of your studio, so it's important to hire qualified and experienced teachers who align with your studio's values and vision. Look for instructors who have completed a yoga teacher training program and have experience teaching in a studio setting.
Consider conducting auditions or trial classes to ensure that your instructors are a good fit for your studio and can provide high-quality instruction to your students. You'll also want to ensure that your instructors are insured and have any necessary certifications or licenses.
Purchase equipment and supplies
To create a comfortable and welcoming environment for your students, you'll need to purchase equipment and supplies for your studio. This includes yoga mats, blocks, straps, blankets, and bolsters. You may also want to invest in sound equipment, such as speakers or a microphone, to ensure your students can hear your instructions clearly.
Consider purchasing eco-friendly and sustainable products to align with the values of the yoga community. You can also source products from local vendors to support small businesses in your community.
Establish policies and procedures
Establishing policies and procedures for your studio is essential to ensure that your students have a safe and enjoyable experience. This includes policies on late arrivals, cancellations, and refunds. With LegitFit you can enforce these policies by adding a cancellation fee if a customer cancels your class within a certain time frame before the class starts. This protects you from lost revenue. You'll also want to establish procedures for emergencies, such as injuries or natural disasters.
You can inform your customers about these changes with our broadcast messaging feature making sure that everyone is kept in the loop. This will lead to happier customers, smoother operations and less stress on you.
Offer a variety of classes and workshops
To attract a diverse group of students, it's important to offer a variety of classes and workshops that cater to different levels and interests. Consider offering classes in different styles of yoga, such as Hatha, Vinyasa, or Restorative. You can also offer specialized classes for specific populations, such as prenatal yoga or yoga for seniors.
Hosting workshops and events can also attract students and build a community around your studio. Consider hosting workshops on meditation or other wellness-related topics. You can also host events for holidays or special occasions, such as International Yoga Day or the summer solstice.
Maintain a strong online presence
In today's digital age, maintaining a strong online presence is essential to attract new students and building your brand. In addition to creating a website and social media accounts, consider offering online classes or tutorials for students who may not be able to attend in-person classes.
You can also use online marketing tools, such as Google Ads or social media advertising, to reach a wider audience and attract new students. Consider partnering with other local businesses or influencers to cross-promote your studio and reach new audiences. You can also offer introductory offers and discounts to help expand your audience reach and build a strong following.
To sum up
Opening a yoga studio can be a rewarding and fulfilling experience, but it requires careful planning, organization and dedication. By following these 8 essential steps, you can navigate the process of starting a studio with ease and confidence. There is definitely the demand for yoga studios with the markets growing an average of 10% year-on-year. With these figures only expected to increase there is plenty of opportunity out there for yoga studio owners! If you like what you have read and want to find out more about LegitFit you can reach out to one of our product specialists here.