YouTube is one of the most popular platforms for content creators to showcase their skills and talents. YouTube is a powerful platform for any business or individual looking to grow their audience, especially in the fitness industry. With the pandemic forcing many people to stay at home, the demand for online fitness content has increased with the virtual fitness industry in the US being valued at $16.4bn in 2022.
In this blog, we will discuss ten ways to grow your YouTube channel, specifically for gym online and fitness YouTube channels.
- Consistency is key
One of the most important factors for growing your fitness YouTube channel is consistency. Consistency creates a level of expectation with your audience, which can help to build trust and loyalty. This means that you should create a content schedule and stick to it. Determine the frequency of your videos and the time of day you plan to upload them. Be sure to communicate this schedule to your audience so that they know when to expect new content from you. Once you do this you slowly build an audience that you can then leverage for other things, such as increasing your reviews!
- Optimize your videos for SEO
Search Engine Optimization (SEO) is crucial for your videos to rank well on YouTube. To optimize your videos, you should focus on creating titles and descriptions that include relevant keywords. For example, if you have a workout tutorial channel, including keywords such as "gym online" or "fitness youtube" in your titles and descriptions can help your videos to appear in search results for those terms. Additionally, adding tags to your videos that include relevant keywords can also improve their discoverability.
- Engage with your audience
Engaging with your audience is crucial for growing your gym YouTube channel. Responding to comments, asking for feedback, and creating polls are all effective ways to engage with your audience. Actively engaging with others on the platform is also favoured well on the YouTube algorithm. When your audience feels that their opinions are valued and that they are a part of your community, they are more likely to return to your channel and share your content with others.
- Collaborate with other YouTubers
Collaborating with other YouTubers is an effective way to grow your channel. When you collaborate with another YouTuber, you expose your channel to their audience, which can help you to gain new subscribers. Additionally, it can bring new ideas and perspectives to your channel which can help to keep your content fresh and interesting. It can also help put you at the centre of the online fitness community both in your area and further afield. This will establish your business name as commonplace in the industry and help grow your reputation.
- Use eye-catching thumbnails
Your video's thumbnail is the first thing that people will see when scrolling through YouTube. Therefore, it's crucial to create an eye-catching thumbnail that accurately represents your video's content. A great thumbnail can encourage people to click on your video and watch it. You can use graphic design tools such as Canva that we have discussed in other blogs to create custom thumbnails for your videos.
- Use calls to action
Calls to action (CTAs) are a powerful way to encourage your viewers to take action after watching your videos. CTAs can be used to encourage viewers to subscribe to your gym online, leave a comment, or visit your website. These CTA’s should direct people to a place where they can be converted into customers. You may have a webpage that you have set up to convert all inbound leads. This is one of the reasons having a website can be so valuable to help you leverage these connections you make on other platforms.
- Promote your videos on social media
Promoting your videos on social media is an effective way to grow your gym YouTube channel. Social media platforms like Facebook, Twitter, and Instagram can help you to reach a wider audience and gain new subscribers. When promoting your videos on social media, make sure to include a link to your video and an eye-catching image or video clip. You can also use platforms such as Hootsuite to manage multiple social media platforms, schedule posts and keep track of analytics. This will help you stay on top of everything, in the same way, having software like LegitFit helps you stay on top of your business.
- Use YouTube ads
Using YouTube ads is an effective way to promote your videos and reach a wider audience with your gym online. YouTube ads can help you to target specific demographics and interests, which can help you to reach the right people for your channel. Additionally, using YouTube ads can help you to get your channel in front of people who may not have found it otherwise. This can be a cost-effective way to reach many more people with a relatively low investment of time.
- Create playlists
Creating playlists can help your viewers to navigate your channel and find the content that they are interested in. Playlists also keep viewers engaged with your content for longer periods, which can help to improve your watch time and overall engagement. To create playlists, organize your videos into categories or themes that are relevant to your channel. For example, you could create playlists for different types of workouts or for beginner, intermediate, and advanced fitness levels.
- Analyse your data
Analysing your data is crucial for understanding your audience and improving your content. YouTube provides analytics that can help you to understand your viewers' demographics, watch time, and engagement. You can use this data to identify trends, create more targeted content, and improve your overall performance on the platform.
In conclusion, growing a gym or fitness YouTube channel requires dedication, hard work, and a commitment to quality content. By following the ten tips outlined in this blog, you can improve your chances of success and build a loyal audience. Remember to be consistent with not only your videos but also everything surrounding them. Your SEO, tags and, ads are all valuable assets that you can use to grow your channel. With these strategies in mind, you'll be well on your way to growing a successful fitness YouTube channel.