Top guerrilla marketing tips for fitness entrepreneurs

Looking to promote your fitness business without breaking the bank? Look no further than guerrilla marketing! This cost-effective approach allows you to create memorable and impactful campaigns that generate buzz and attract new customers. In this blog post, we'll explore the best guerrilla marketing tips specifically tailored for gyms, studios, and personal trainers. Get ready to discover unique and unconventional strategies for success - and learn how to implement them!

Collaborate with local businesses to maximise exposure

Team up with like-minded local businesses, such as health food stores or fitness and wellness studios, to create unique promotions. Offer discounts on gym memberships for customers who make purchases at partner businesses or host group fitness classes at their locations. Choose partners strategically, ensuring they share your target audience and are based near your gym. Leverage social media platforms and relevant hashtags to increase visibility.

Host memorable outdoor fitness events 

Attract new customers and create a buzz by hosting outdoor fitness events. Organise boot camps, yoga classes, or group runs in public parks or other outdoor spaces. Make your events stand out with a unique theme or concept that resonates with your target audience. Promote the events through social media and other marketing channels. Consider adding creative elements like live music, food trucks, or photo booths. Collaborate with local businesses, fitness influencers, or organisations to expand your event's reach. Capture the moment through photos and videos to share on social media and for future promotions.

Create shareable social media content for maximum engagement

Harness the power of social media by creating shareable content that appeals to your target audience. From inspirational quotes to informative workout videos or funny memes, make sure your content is visually appealing, relevant to your brand, and highly shareable. Incorporate trending hashtags and collaborate with social media influencers to amplify your reach. Engage your audience further by running contests or giveaways. Monitor key metrics such as likes, comments, shares, and follows to gauge the success of your campaigns.

Embrace unconventional marketing channels

Step away from traditional marketing methods and embrace unconventional channels to captivate attention. Utilise pavement chalk to create eye-catching messages or graphics near your gym. Hire a professional graffiti artist to create a mural or tag promoting your gym in a nearby building. Design branded stickers for water bottles, laptops, or other items to increase brand exposure. Organise flash mobs, like spontaneous dance or workout routines in public places and generate buzz. Finally, wrap your gym's vehicle with a colourful and eye-catching design to make a lasting impression wherever you go.

Create branded merchandise for increased exposure 

Increase your brand exposure and generate revenue by creating branded merchandise. Develop functional and visually appealing items such as t-shirts, hats, water bottles, and gym bags that people will want to use. Collaborate with local artists or designers to create unique designs that reflect your brand. Give away branded merchandise as prizes for social media contests or as part of a referral programme. Encourage customers to promote your gym to their friends and family, creating a network of brand ambassadors.

Engage customers with fitness challenges 

Host fitness challenges to engage your customers and increase brand exposure. These challenges can range from month-long weight loss challenges to one-day push-up competitions. Craft challenges that are both fun and challenging to encourage participation. Partner with local businesses, fitness influencers, or organisations to expand the reach of your challenge. Launch a social media campaign using relevant hashtags like #fitnesschallenge and #gymchallenge. Monitor the number of participants and their results to evaluate the success of your challenge.

Offer free trials or demos to attract new customers

When already talked about how free trials can take your fitness business to the next level by removing the risk factor and enticing potential customers. Allow people to experience your gym firsthand, converting them into paying members. Consider unique and creative ways to offer free trials or demos. Partner with local businesses to provide free workout sessions to customers who make a purchase. Set up pop-up gyms in public spaces like parks or beaches, offering free workouts to people passing by. This strategy will give prospective clients a sample of your services while boosting your word-of-mouth promotion.

Give back to the community

Make a positive impact in your community while promoting your gym by engaging in community outreach. Get involved in community events, sponsor local sports teams, or organise charity fundraisers. This will help you increase brand exposure and establish your gym as a positive force. Partner with local organisations that align with your brand values. Sponsor charity runs and provide free workout sessions to participants or organise fitness events for local schools or community centres. By giving back, you foster goodwill and strengthen your gym's reputation.


With the right guerrilla marketing strategies, you can take your fitness business to new heights. Collaborate with local businesses, host outdoor fitness events, create shareable social media content, utilise unconventional marketing channels, offer free trials or demos, create branded merchandise, host fitness challenges, and engage in community outreach. These tactics will help you generate buzz, increase brand exposure, and attract new customers. Get ready to make a splash in the fitness industry!