How To Grow Your Fitness Business in 2020- Part 1
For the past several months - and years at this stage really đŹ đŽđ»- weâve been focusing on growing our online software business LEGIT FIT.
During this time, weâve managed to gain a huge amount of insight into the fitness industry from customers, industry professionals and/or online sources. With all the blood, sweat and tears a startup definitely brings, it also brings a massive amount of support from others â and it's through this support and openness that weâve thankfully been able to learn so much from people.
Now we feel itâs our time to âpay it forwardâ, and thatâs why weâve decided to put together a few tips & tricks to help you make a positive change to your business in 2020!
For ease and learning purposes, weâve decided to segregate these tips into 4 separate pillars â the pillars of success if you will đ
This week, weâll just look at Pillar #1 â Marketing.
Pillar 1 â Marketing or âHow you get foundâ
Get into Social Media Marketing
In 2020, this is a bit of a duh... but youâd really be amazed at how much people donât pay attention to their business's social media. Social media marketing is absolutely key to growing your business if donât believe me, well, hereâs one stat to show you why you shouldâŠ
97% of adults between the ages 16â64 say they logged onto at least one social network in the past month.
So yes, you need to be on social media these days if you want to grow your fitness business. But what social media platform do you need to be on? This is a big question we often get asked at our marketing events, and the answer really depends on what market youâre targetting.
For us, itâs Facebook â our ideal customer usually hangs about here in their free time. For you⊠well⊠First, you have to find out what your ideal customer actually looks like (age, gender, profession, income level, etc.), then, on the basis of this information, you can probably easily find where they might be online (or maybe offline). It may beâŠ
Facebook for older/gen pop
Instagram for younger to ages
LinkedIn for corporate gigs/business professionals
Tik Tok if youâre looking at a younger market as itâs experiencing huge growth
Get into Social Media Ads
We talked about social media marketing in general, but to really accelerate growth - you need to start paid ads. Donât have enough money? Well, you do! Sometimes you just have to spend money to make money. Cut back on that one âŹ6 Starbucks coffee and put it into your business instead. Even âŹ5 a day can give great ROIâs in Facebook advertising. We signed up several people in December from a very simple campaign using âŹ5/day as the budget. The return for us was over âŹ1,000âŠso far.
To get set up on Facebook/Instagram ads we recommend watching this tutorial or joining us at one of our business events. Whatever you decide to do⊠just make sure to measure everything and look into a few of the following: split testing, lookalike audiences, Facebookâs Pixel and retargeting.
Provide High-Quality Free Content
If you want to become a fitness marketing expert and grow your gym or personal training business, you need to provide high quality free educational content to your audience. Why? Because this is an opportunity for you to market your expertise on top of delivering exceptional value to your target audience and prospective clients. Some methods to market your expertise and provide free quality content is:
- Create a health and fitness blog on your website
- Create educational content on social media channels such as Instagram and Facebook
- Create educational YouTube videos
- Create a free weekly Webinar for Consults or Tips (Check out Zoom.us for this)
After trying some of the above youâll figure out whatâs working best i.e. whatâs bringing in the most clients (again tracking is key here). Then you just need to repeat that channel again and again and again and againâŠ
Utilize Testimonials and Transformations
In our view, testimonials and transformations are one of my biggest assets of any business. Why? Testimonials establish credibility and people generally trust other peopleâs opinions about a business rather than yours. Try to gather testimonials from your current clients and this will truly market your fitness business.
Also, take a look at Provesource. We use this on our website to establish social proof.
Automation is King đ
Now youâll hear this a few more times in this series⊠but itâs SO SO SO SO SO SO IMPORTANT!!!
Most of the time we find that people canât grow their business because theyâre so âbusyâ or âsnowed underâ from what theyâre currently doing⊠Thatâs why people need to take a step back and review what theyâre doing and how theyâre doing it. Often you can automate things⊠and hereâs a few tools we use to do that!
Later.com for social media scheduling
Mailchimp for emails marketing(which we also schedule through sequencing)
Zapier for all kinds of automation (e.g. registering your interest, demos signups, etc.)
Legitfit.com for business admin and payments (yes that's a shameless plug đ )
Thatâs all for this week folks! Tune in next week to see what weâve learnt along the road to gaining over 100 customers!
If youâve any questions about this weekâs post comment below!
If youâve any questions about LEGIT FIT you can email [email protected] or follow this link.
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